30-sec skip

So, I was reading on ArsTechnica that TV ads are losing their relevance. More specifically:

“McKinsey makes a number of assumptions about consumer behavior such as projecting ‘a 15 percent decrease in buying power driving by cost-per-thousand rate increases, a 23 percent decline in ads viewed due to switching off, a 9 percent loss of attention to ads due to increased multitasking and a 37 percent decrease in message impact due to saturation,’ all by the year 2010 and in comparison to the year 1990. Those numbers are then synthesized into TV-based marketing becoming one-third as effective in 2010 as it was in 1990.”

Now, I can’t say that I find this to be terribly surprising… As the article points out, more people are using DVR/TiVO services, as well as on-demand services, than there were in 1990 (oh yeah…that stuff didn’t exist back then…), but at the same time, realize that these percentages are calculated from data spanning nearly 20 years. Wouldn’t you think that people’s tastes in television and advertising would change anyway, without any help from DVR or TiVO? Personally, I tend to watch shows when they’re premiering, so I can’t skip forward. On the other hand, Brooke’s sister (Rachel) will wait ’til her show starts, pause it, and then go take care of the dog just so she can come back a little later and skip the commercials.

On another note, last month, execs from the ABC network decided to start investigating ways to prevent DVR owners from skipping commercials (apparently thinking we wouldn’t mind). Obviously, the networks are starting to “get wise” to the situation and make adjustments as soon as they can, ’cause as the article points out, “TV advertisers today are paying more for access to a smaller audience, which makes that medium an expensive way to attract new customers.”
Regardless, the model’s going to have to change and we aren’t going to have commercials as we know them for much longer…

…except during the Super Bowl, of course…

Mmmmm…hobos…

“Yeah. before the role [Venom], I went out and killed a hobo with a hammer just [to] kind of get into [it], and it worked. All of a sudden, people were treating me differently.”

Topher Grace

Hell Freezes Over

Monopoly

So, I was looking at Engadget this morning and saw this lovely link… Apparently, Parker Brothers is “phasing out” the “old school” versions of Monopoly that used paper money, since many (if not most) people are now using plastic to pay for things. It’s apparently going to be a “while supplies last” sort of deal, but I guess it’s a sign of the times…depressing as it may be…

Resolution…somewhat…

Well, we’ve got TV back… Here’s a numbered summary:

1). I sent two e-mails to the FCC and finally got a response a week and a half after the first e-mail was sent. I contacted the Attorney General’s office and they sent a complaint form to us (as that’s the only way they’ll look into it…if there’s a complaint filed). According to the FCC Rules and Regulations website, in Title 47, Part 76, Subpart M, the lines are owned by Charter Communications. If I owned the property, I could tell them I’m switching providers and either a). I’d have to pay them per foot of the lines within the building to purchase them, or b). they’d have 7 days to remove the lines themselves. Since I don’t own the building, and apparently Park Forest Apartments has a “deal” with Charter, the lines are the cable company’s and I can’t use them. Shenanigans.

2). To avoid any more hassles by Charter, DISH came out today and ran a new line alongside the apartment complex, requiring them to drill a hole through the siding and putting a new faceplate on the inside of the apartment. The only place it could go? Right next to the sliding glass door, on the opposite wall from where the TV currently resides. While this means that Charter cannot cut the line anymore (’cause that’s hardcore illegal), Brooke and I now have to shift the furniture around in the living room to compensate…not that big a deal, I guess. If the line is cut again, the DISH guy has told us to try and catch the Charter fool before he leaves, take pictures of what was done, then call the cops. Believe you me, I will.

3). After talking with the apartment complex manager and one or two maintenence people, it appears that the Charter people have done this multiple times in the past few years, cutting lines that aren’t supposed to be connected to “their” lines. It sure sounded like, next time they have to renew whatever contract they’ve got together, there’s going to be some re-wording…’cause they weren’t pleased. It didn’t seem like they were unhappy with me or anything…just that they have to allow for a new line to be laid into one of their buildings because they aren’t allowed to use the existing one, causing more hassle for everyone involved.

Regardless, we’ve got television back…and next time any of you visit, you’ll see that our living room has been rearranged to a large degree. Oh well…we’ve lived there a year now…’bout time for something new…

The Battle Has Begun…

So, the story goes like this: A few months ago, we decide to switch from Charter Television to DISHnetwork, ’cause they’re cheaper and we get the DVR service…which rocks tremendously… Well, shortly after switching, our service goes out, and the hub where cable lines head from outside the building to inside the building was locked and protected (so you can’t steal cable from Charter, of course). Well, DISH sent a technician out, who subsequently broke through the barrier to reconnect our line from the dish to the coax cable that heads into the building. The DISH technician also makes note of the fact that Charter, in disconnecting the line, didn’t just unscrew the coax cable connection, but also cut the line off so I couldn’t reconnect it without having DISH fix it.

Fast forward to this past Friday, 6/16/06. Well, I call Brooke up to tell her I’m heading home from the lab around 4:15 and she says, “oh, the TV just went out.” So, I told her to look outside and see if anyone was standing around that hub again. No one was there. I get home and start investigating… The green barrier where the hub is was re-set back on its base like it hadn’t been before, so someone had been there… But, I couldn’t find the cable that came from our dish anywhere, that was supposed to be plugged in to the line heading into our building.

I notice some ground disturbed. I grab our trowel. I move the ground.

I find the line cut and re-buried. The line from the dish. Deliberately cut. DISH is charging $100 for them to come out and repair it.

So, I’ve put in an e-mail to the FCC to check on the laws, specifically, to see if the lines within the building are owned by Charter…or by my apartment complex… If the lines are owned by Charter (somehow…), then I’ll have DISHnetwork run a separate line. If it’s owned by our apartment complex, then what Charter is doing is illegal.

Believe you me, this isn’t over.

For the one with everything…

Looking for something special for Memorial Day presents this year? Why don’t you try the Concerto Table? It comes with an iPod dock and two 50 watt speakers…and is shaped like a piano…

The blurb about it is from Engadget…damn, that site helps waste some time at work…

It's about time…

…for another computer upgrade (that title, complete with “…”, is for you, Kai…). I’ve had my Shuttle motherboard running since late-Sophomore year when I started running Linux and Windows on separate systems…and I maxed out the processor to an Athlon XP 1900+ early in my Junior year… So yeah, essentially, I’ve been using the same hardware (with minor upgrades/replacements) for about 5 years. That’s an eternity in computer time, so I’m ready for an upgrade. Recently, I’ve noticed the system slowing down with every reformat and I’ve had yet another Maxtor hard drive go out, so I’m ready to make the jump.

Here are the specs I’ve been looking at, using Mwave‘s pricing for a barebones system:

  • Athlon 64 X2 3800+ (Manchester) — $297.00
  • MSI K8N NEO4-F — $73.50
  • 1 GB DDR400 RAM (dual-channel 512 MB) — $83.00
  • NEC 16x DVD+/-RW — $38.90
  • Black Apex SQ-328 case (350W PS) — $41.00
  • Seagate 160 GB SATA 7200 RPM hard drive — $69.00
  • Gigabyte GeForce 7300GT PCIe 128 MB — $63.00

Total cost for the specs listed above comes out to a grand total of $665.40 using Mwave’s pricing and as of May 15, 2006. I’m assuming that the price will come down overall by the time I can buy this thing sometime mid- to late-summer. The processor, especially, should drop in price by the time I can afford this…and things like the motherboard, hard drive and video card probably will change. Honestly, I don’t really need much so far as video cards go, but I’d like to have something cheap yet capable for whatever I want to do with it in the coming years. I’d really like to get 2 GB of RAM in there running dual-channel ’cause I think the 64-bit dual core system would really like to use it, but that’ll depend on RAM prices… I’ll also have to figure out Linux drivers. This is an nForce4 chipset and I think it’s support is somewhat limited under Linux…

Anyway…suggestions? While I like Ubuntu a lot, I’d probably try Gentoo again initially so I’m sure that the 64-bit and dual core shenanigans are being used to their full potential, just to see how blazing fast I can run it…may switch back eventually…who knows…

It’s about time…

…for another computer upgrade (that title, complete with “…”, is for you, Kai…). I’ve had my Shuttle motherboard running since late-Sophomore year when I started running Linux and Windows on separate systems…and I maxed out the processor to an Athlon XP 1900+ early in my Junior year… So yeah, essentially, I’ve been using the same hardware (with minor upgrades/replacements) for about 5 years. That’s an eternity in computer time, so I’m ready for an upgrade. Recently, I’ve noticed the system slowing down with every reformat and I’ve had yet another Maxtor hard drive go out, so I’m ready to make the jump.

Here are the specs I’ve been looking at, using Mwave‘s pricing for a barebones system:

  • Athlon 64 X2 3800+ (Manchester) — $297.00
  • MSI K8N NEO4-F — $73.50
  • 1 GB DDR400 RAM (dual-channel 512 MB) — $83.00
  • NEC 16x DVD+/-RW — $38.90
  • Black Apex SQ-328 case (350W PS) — $41.00
  • Seagate 160 GB SATA 7200 RPM hard drive — $69.00
  • Gigabyte GeForce 7300GT PCIe 128 MB — $63.00

Total cost for the specs listed above comes out to a grand total of $665.40 using Mwave’s pricing and as of May 15, 2006. I’m assuming that the price will come down overall by the time I can buy this thing sometime mid- to late-summer. The processor, especially, should drop in price by the time I can afford this…and things like the motherboard, hard drive and video card probably will change. Honestly, I don’t really need much so far as video cards go, but I’d like to have something cheap yet capable for whatever I want to do with it in the coming years. I’d really like to get 2 GB of RAM in there running dual-channel ’cause I think the 64-bit dual core system would really like to use it, but that’ll depend on RAM prices… I’ll also have to figure out Linux drivers. This is an nForce4 chipset and I think it’s support is somewhat limited under Linux…

Anyway…suggestions? While I like Ubuntu a lot, I’d probably try Gentoo again initially so I’m sure that the 64-bit and dual core shenanigans are being used to their full potential, just to see how blazing fast I can run it…may switch back eventually…who knows…